Health Professionals > Physicians > Practice Management
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Management Tools |
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“Branded”
and customizable Physician Web sites
While there is no shortage of health information
on the Internet, the majority of the 110 Million eHealth consumers
want to access health information from their own doctor’s
Web site and, according to a survey conducted by the American
Medical Association, 30% of physicians are interested in developing
their own Web site within the next twelve months. We provide
a product that saves the doctor time, money and provides enhanced
patient care.
Health Mobius provides physician’s practices
with their own health Web site that is HIPAA and eRisk compliant.
Each web site is “branded” by the practice and
this helps the patient identify with their physician rather
than an anonymous and impersonal web site. The site features
information about practice (staff, billing policies, directions
to the office, hospital affiliations, for example) as well
as thousands of pages of conservative trusted health information
from reliable sources (National Institute of Health, Centers
for Disease Control, National Institute of Diabetes &
Digestive & Kidney Diseases, Agency for Healthcare Research
and Quality, National Heart, Lung and Blood Institute, National
Diabetes Information Clearinghouse, Surgeon General, etc.)
tools, recipes, references and personalized assessments for
patients to access. Health Mobius constructs, maintains, updates
and securely hosts the Web site.
We believe that a significant portion of health
care consumers are poised to utilize such resources. Currently,
110 million patients have accessed health information online,
47% use online material to affect their decisions about treatment
and 15 million of them would switch to a doctor who offers
these types of services. Deloitte Research reports as many
as 62% of these health seekers have indicated an interest
in information provided by their own doctor, with 21% willing
to switch to a doctor’s office that has a Web site.16
Readers are invited to view a sample of a practice Website
at sample.healthmobius.com.
The objectives are as follows:
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Provide feature-rich content on routine
and general health treatments and procedures. |
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Provide the doctor with a turnkey Internet presence
with no upfront cost and low monthly payments ($40/month),
while providing a mechanism to customize the site for
an additional fee. |
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Provide a service without changing how the doctor does
business and without requiring additional time to administer
the site by him or his staff. |
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Provide the patient with access to general health, weight
loss, fitness, dietary, behavior and assessment tools
that are highly relevant and from the place they expect
to get it – their own doctor’s Web site. |
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Provide personalized marketing materials and appointment
cards that instruct the patients how to access their doctor’s
Web site for routine health information. |
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Continue development of the site to provide personalized
branded services such as appointment reminders, posting
of medical procedures and information, routine medical
exam reminders, emailing of doctor newsletters, and development
of a secure messaging system for doctors and their patients. |
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Shop Health Mobius
Each physician website will have a section entitles
“Shop Health Mobius”, where we will feature high
quality medical foods, nutritional products, weight scales,
exercise accessories and home testing equipment for use in
our Medical Weight Management Program. In order to avoid appearing
“too commercial”, Health Mobius will offer products
and services with direct connection to its Medical Weight
Management Program and has no intention of confusing patients
with irrelevant products. Following are a listing of our main
product offerings:
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Weight Scales, pedometersedometers, exercise
aids, health and fitness publications, home testing equipment
for blood pressure, blood sugar levels etc. |
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A Health Mobius line of Multi-Vitamins and health and
fitness publications. |
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Potential of establishing an online pharmacy to fill
patient prescriptions. |
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Provide the patient with access to general health, weight
loss, fitness, dietary, behavior and assessment tools
that are highly relevant and from the place they expect
to get it – their own doctor’s Web site. |
Customized
Physician/Patient Interaction
By registering at their physicians Webs site,
patients will be provided additional services and reminders.
Health Mobius will provide patients with email reminders for
preventative health exams and procedures as well as customized
emailing of newsletters and announcements direct from their
physician. This service can be expanded to include email reminders
for appointments as well as reminders for patients to make
an appointment for periodic exams.
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